Hiring a yacht broker to help you sell your yacht has many benefits. Like a good realtor, a professional yacht broker has the data, industry contacts, and experience to list your yacht at the right price for a fast and efficient sale. However, not all yacht brokerage firms are the same. Many have grown so large that volume of sales has become their overriding performance metric. The key ingredients of quality service and an obsession over the customer before, during, and after the sale has, unfortunately, gone by the wayside.

Aspire Yacht Sales was launched in 2020 as a way to disconfirm this industry trend and get back to a true quality experience for our customers. AYS is the brainchild of one of the industry’s most respected yacht brokers, John Booysen. John’s goal in launching AYS was to create a boutique full-service luxury yacht brokerage where every client, past, present and future is considered part of the family.

“I have always aspired to provide an above and beyond yacht brokerage service, no matter the expense. AYS is the yacht brokerage firm I always hoped for and I believe my clients have always wanted”.

John takes an unconventional approach to yacht brokerage and client engagement. He cares deeply about the incredibly unique experience yachting and yacht ownership can provide and will not compromise on his core beliefs of honesty and integrity to ensure all his client’s goals and objectives are first and foremost in every decision he makes.

John has an abundance of passion for adventure, the ocean, and the yachting industry and this passion is evident in every aspect of business at AYS. John’s high degree of engagement combined with his core values have resulted in many of his clients becoming great friends over the years.

John’s goal with AYS is to bring this passion, integrity and unmatched level of service to a company where he is untethered from large brokerage politics and has the freedom to run the business in a way that he knows is right and in line with his values and beliefs, ultimately providing a far more intimate level of service for his clients.

“This newfound opportunity will promote growth in myself as a broker and allow me to provide a more wholesome experience for you.”

When you need a trusted partner to navigate through the yacht brokerage process, be that buying, selling or chartering, give Aspire Yacht Sales the opportunity to gain your trust.


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