DETERMINING THE RIGHT PRICE FOR YOUR YACHT
In order to achieve a timely sale, your yacht must be listed and marketed at the correct asking price. Our brokers are highly experienced in market evaluations and will be able to advise you on the best price for your yacht. The goal is to receive the highest price possible and to help you get the greatest return on your investment. However, starting out with a listing price that’s too high can actually backfire in several ways. An overpriced listing can result in a boat that lingers on the market and stagnates. The listing loses momentum and enthusiasm among buyers and brokers. This can also make buyers wonder if there’s a problem with your boat that has turned off other prospective buyers. They may start to make negative assumptions that aren’t true. It’s also important to remember that your boat continues to depreciate in value as it sits, you’ll still be paying the overhead while you’re no longer using it. Pricing your yacht fairly and accurately gives you the best chance to grab buyers’ attention and also maximizes your base of interested buyers.